Although Google Trends is nothing new embedding it on a website is. I just tried some Google Trends searches analyzing user search behaviour and some interesting facts arose. When performing these searches you should always be aware that keywords may not have one meaning only thereby distorting the graph. So you shouldn’t use Google Trends to compare “apple” and “pear” because of the well known company named “Apple”.
The disadvantage of the Google Trends Gadget is that you cannot give a specific date for displaying statistics, only relative values so these graphs will surely look different each day you are looking at them on this page.
It’s Monday: Searching For A Doctor
It is interesting to note that these search terms have the highest search volume on Mondays and then fall off over the next days. In contrast to what one might expect there is not an even distribution over the weekdays and a lower search volume on weekends.
Weekend Priorities
Rather Even Distribution
As one might expect general search terms have a more even distribution over the week but a slight drop on weekends is noticeable which is somewhat expected.
Opposing Trends
Using Google Trends you can also find somewhat opposing trends like this comparison of restaurants vs. hotels.
Browser Wars? Not Really.
This graph shows the distribution of the search queries for different browsers. With this graph you also need to keep in mind that the words “opera” and “safari” are ambiguous.
Using The Gadget For Your Own Statistics
You can of course use this information to find out when to launch specific campaigns or when to expect a higher AdWords search volume. If you want to see current statistics on Google search volumes for different keywords you can now simply create a page and embed the Google Gadget several times on that page just like I did on this page. So you don’t have to go to the Google Trends website to search for different terms one by one.
Embedding The Google Trends Gadget On A WordPress Blog
If you are using WordPress and want to embed these statistics on your blog you need to have a plugin for WordPress that enables the use of IFrames like Embed Iframe otherwise for security reasons WordPress will silently eat your IFrame code.
This is a sample code for embedding the gadget into your WordPress blog if you have installed the Embed IFrame plugin (you need to remove the space in front of the “iframe” word at the beginning and just before the closing bracket):
[ iframe http://www.gmodules.com/ig/ifr?url=http://www.google.com/ig/modules/trends_gadget.xml&source=imag&up_is_init=true&up_cur_term=firefox,internet%20explorer,explorer,opera,safari&up_date=mtd&up_region=US 330 250 ]
